RCS Business Messaging
Branded, Interactive Messaging in the Native Inbox
RCS (Rich Communication Services) is the modern upgrade to SMS, backed by the mobile carriers, and built on Google's messaging hub. RCS brings verified branding, high-resolution media, interactive carousels, and quick reply buttons directly to default text messaging apps on Android and iOS (iOS 18+). With no app download required, it provides the ultimate native reach with verified trust.
RCS Transforms the Native Messaging Inbox
Explore how traditional SMS conversations seamlessly evolve into rich, verified, and interactive brand experiences directly inside the native messaging inbox where your customers receive messages today—with zero apps to install.
Verified Sender & Trust
Cryptographically authenticated with your official logo, brand colors, and verified checkmark to eliminate spoofing and phishing.
Native In-Inbox Reach
Delivered directly into Google Messages & Apple Messages (iOS 18+). Zero app downloads or customer logins required.
Swipeable Rich Carousels
Showcase multiple products, services, or events with rich imagery, prices, descriptions, and action chips.
One-Tap Suggested Actions
Trigger calendar invites, map directions, customer support phone dials, and instant payment links with a single tap.
2-Way Conversational AI
Deploy automated chatbots trained on your business data to resolve questions, handle reservations, and track orders 24/7.
Read Receipts & SMS Fallback
Granular delivery timestamps, read receipts, and button click attribution, with automatic fallback to SMS if offline.
RCS vs Legacy SMS: A Generational Leap
See how Rich Communication Services fundamentally revolutionizes every layer of mobile customer communication.
| Capability | | Legacy SMS |
|---|---|---|
| Brand Verification | Verified checkmark, logo & brand name | Unverified phone number or shortcode |
| Media & Content | High-res images, video, audio & PDF up to 100MB | Plain text only (160 characters) |
| Interactive Elements | Carousels, quick replies, action chips & cards | Plain text links only |
| Client Delivery | Native in Google Messages & Apple iOS 18+ | Native SMS inbox |
| Delivery & Read Receipts | Real-time delivery & read status timestamps | Limited delivery receipts, no read tracking |
| Fail-Safe Redundancy | Automatic transparent fallback to SMS/MMS | None (delivery fails if carrier rejects) |
Measurable Business Impact of RCS
Real-world benchmarks and carrier trials show that rich, verified in-inbox messaging delivers transformative improvements in customer engagement, read velocity, and conversion rates compared to legacy SMS. Click any card to explore the proven source data.
RCS Agent Onboarding Process
Launching a verified RCS brand agent involves rigorous verification with Google and mobile network carriers to guarantee consumer trust and strict anti-phishing compliance. At RubiConnect, we have fully streamlined this multi-tier verification process—handling every technical and regulatory step so your brand launches across your target countries seamlessly with minimum effort.
1. Create RCS Business Profile
Configure your brand display name, logo, banner image, brand colors, description, and official contact details in the RubiConnect console.
2. Sandbox Testing with Test Numbers
Add test phone numbers to preview and interact with rich cards, carousels, and automated conversation flows natively on your device.
3. Brand Verification
Submit your company representative details and official website to authenticate brand ownership and secure the verified sender trust badge.
4. Carrier Launch Approval & Go-Live
Submit your agent for mobile carrier approvals across your target countries. Once approved, your verified RCS agent goes live to all customers.
Our Country Footprint
Launch and operate RCS Business Messaging agents across the following countries and regions. New countries are being added all the time as more carriers roll out RCS in their networks. If you have a specific requirement for a country not in this list, please ask.