RCS Business Messaging
Branded, Interactive Messaging Natively in the Inbox
RCS (Rich Communication Services) is the modern upgrade to SMS, bringing verified branding, high-resolution media, interactive carousels, and quick reply buttons directly to default text messaging apps on Android and iOS (iOS 18+). With no app download required, it provides the ultimate native reach with verified trust.
Key Benefits of RCS
100% Native Reach
Reaches the default messaging app built into smartphones. Your customers do not need to download or register for another app.
Verified Brand Trust
Features your company name, brand logo, and a verified checkmark, building trust and protecting against phishing.
Rich Interactive Flow
Incorporate suggested reply buttons, dial actions, map locations, and web links to make customer replies instant.
Core Features & Capabilities
Rich Media Carousels
Showcase products, files, and cards in an swipeable carousel layout to make browsing intuitive.
Suggested Actions
Add calendar events, start phone calls, or open maps to let customers act inside the conversation.
Fail-Safe SMS Fallback
If a user's device or carrier does not support RCS, the message automatically falls back to standard SMS, ensuring delivery.
Onboarding Process
1. Agent Registration
Register your brand profile with Google and Apple carrier hubs through RubiConnect.
2. Verify Profile Details
Provide domain registration and company verification documents to get the blue checkmark.
3. Carrier Approval & Launch
Once carriers approve the agent profile, your campaigns and automated replies go live.
Global Availability & Reach
RCS is supported globally by major mobile carriers on Android and Apple iOS 18+. In countries like Spain, Germany, and the UK, carrier support is near 100% for Android devices, and Apple's adoption of RCS is rapidly expanding the active user base daily.